Generation C (The C stands for Content) is now a near-essential part of any “web 2.0” – type business model. This from Trendwatching:
“The GENERATION C phenomenon captures the an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text,images, audio and video on an ongoing basis.”
How are web-savvy companies taking advantage of this pool of talented content creators? 
When you look at the business models of YouTube and Flickr to take two well known examples. They provide a framework that allows anybody and everybody to add content to the collection as a whole.
Revenue isgenerated through selling advertising on the sites. The clever part of the model is that Flickr and Youtube do not require payment in order to add content, this is the incentive to get people using the sites.
What’s next?
The next step in the evolution of this type of business model is that the Gen-C content providers are getting more professional in their efforts and feel entitled to a share of the revenue that their content is generating. That’s where newer startups such as Revver have tried to step in and steal some of that traffic. By offering users a share of the revenue generated, they are effectively becoming a marketplace in which
Gen-C can ‘sell’ their wares.
We have our own plans for a service that will be designed to use this marketplace model in relation to our content management, email marketing and online survey products. There are plenty of issues still to tackle but we hope that the effort will be worth it.
