Yesterday we held the first of two seminars on the “Future of PR Technology.” The seminar took place at the MDDA in Manchester, and was a great success!
Unfortunately one of our key speakers, Stuart Bruce from Wolfstar was unable to attend after falling ill, but nonetheless the show went on!
KMP’s Bill Daring opened the seminar and presented his keynote on the topic of PR 2.0. Bill gave an overview of web 2.0 as well as showing the implications of this for the PR industry. Bill also took the opportunity to give a live demo of KMP’s latest product – Ackura PressRoom.
Jennifer O’Grady and Ross Brown from Democracy PR then stepped up to talk about how PR 2.0 isn’t something to be afraid of – the same rules apply, we’re just using new communication channels! KMP’s Paul Fabretti then followed to deliver a great presentation on blogging.
There was a fantastic turnout, with over 40 people in attendance. Companies who attended included Tangerine PR, Brazen, Weber Schandwick, AstraZeneca, ITV’s Channel TV, Context PR and many more!
This seminar will be repeated in London on the 25th June. Tickets are still available – book now to avoid disappointment!
