In the first of its kind in the UK, Orange are now offering free access to social networks (Facebook and MySpace mentioned by name) as the hook to buy into their tariffs.
See the ad here or click below: Orange – free texts, Facebook and Myspace
Now Vodafone are getting in on the act, promoting Mobile Internet using unlimited Facebook access as the hook.
Is this kind of move the trigger to take social networking truly mobile?
Let’s check out some of the figures:
A significant beginning (US):
- 32% of MySpace users upload content taken on a mobile phone
- 13% Facebook
- 11% Windows Live Spaces
In the UK:
- 21% MySpace
- 18% Windows Live Space
- 9% You Tube
- 9% Bebo
Young: 69% of those users submitting content to social network via mobile are aged 15-17 (US) 9% of UK mobile social networkers are 15-17 compared 5% of the total population
Bebo – a pot of mobile gold? 40% of mobile social networkers (aged 15-17) use Bebo compared to MySpace (28%) and windows Live spaces (27%)(stats courtesy of Telephia)
One Comment
I had written a couple of scenarios that I believe an ideal mobile social network needs to address. Would be great to see some of them implemented by the big guys like Facebook and MySpace
http://sachendra.wordpress.com/2008/05/27/what-i-want-from-my-mobile-social-network/