Is the Press Release dead? This is the question everybody is asking after Chris Anderson of The Long Tail fame very publicly named and shamed 300 PR’s for spamming him on his blog in October last year .
The answer may be in the Social Media Release template proposed by Edleman PR, Brian Solis and others. In April this year we set out to develop an ASP web application for PR agencies to create and publish social media releases for their clients.
We launched launched the application on June 10 with a series of three seminars and a social media release entitled "KMP Launches PressRoom – a Social Media Release tool for PR agencies" . Our news made the Google top 10 items against the Social Media Release term within the two weeks of launch. (see below)
We are heartened by the fact that our concept template appears to be working. The engagement stats for the release are shown below and as of today we have achieved 20 in bound links, 6 blog reactions and 2 bookmarks.
In the past week I have been encouraged by the enthusiasm of 5 leading PR agencies who have agreed to give the Ackura PressRoom concept a try in a trial and will keep you posted abut the results.
