Comments on: 4 things you wanted to know about Blogging for Business (and weren’t afraid to ask) http://kmp.co.uk/2008/08/4-things-you-wanted-to-know-about-blogging-for-business-and-werent-afraid-to-ask/ Digital Partners to leading brands Sun, 22 Aug 2010 09:58:28 -0700 hourly 1 By: jbr http://kmp.co.uk/2008/08/4-things-you-wanted-to-know-about-blogging-for-business-and-werent-afraid-to-ask/comment-page-1/#comment-25 jbr Sat, 13 Sep 2008 17:35:51 +0000 http://kmp.co.uk.s52763.gridserver.com/?p=99#comment-25 thanks for posting thanks for posting

]]> By: Paul Fabretti http://kmp.co.uk/2008/08/4-things-you-wanted-to-know-about-blogging-for-business-and-werent-afraid-to-ask/comment-page-1/#comment-26 Paul Fabretti Fri, 29 Aug 2008 17:19:52 +0000 http://kmp.co.uk.s52763.gridserver.com/?p=99#comment-26 After 2 days, I finally managed to finish the post Gez ;-) Really well put case for SEO. Don't forget also that the more informal nature of the blog allows the author(s) to include long-tail keywords (typically 3-6 words long) to be put into the text too ensuring that, over time, PPC budgets can be moved from the ling-tail part of the PPC campaign into other channels. It's also worth thinking about the impact of Google Suggest on long-tail keywords too. The suggestion on the blogoshpere that GS may kill long-tail keywords as users searching for a term are presented with Google's recommendation for term. In most cases so far, the top-appearing terms have been the short ones. Maybe blogs now present a bigger long-tail opportunity than ever? After 2 days, I finally managed to finish the post Gez ;-)

Really well put case for SEO. Don’t forget also that the more informal nature of the blog allows the author(s) to include long-tail keywords (typically 3-6 words long) to be put into the text too ensuring that, over time, PPC budgets can be moved from the ling-tail part of the PPC campaign into other channels.

It’s also worth thinking about the impact of Google Suggest on long-tail keywords too.

The suggestion on the blogoshpere that GS may kill long-tail keywords as users searching for a term are presented with Google’s recommendation for term. In most cases so far, the top-appearing terms have been the short ones.

Maybe blogs now present a bigger long-tail opportunity than ever?

]]>