Last Friday, Twitter was discussed on Friday Night with Jonathan Ross in front of an audience of over 4 million. It wasn’t the punchline of a joke about ‘young people’ as Facebook and MySpace often are but discussed in earnest and with affection by two of the UK’s best known media personalities.
Have a look at the first 2 minutes of this video.
Statistically, it’s hard to say. Hitwise has a nice graph showing that the exposure from the show boosted Twitter UK usage more than Obama’s inauguration.
Interesting as this is, as far as I know no-one has yet published data confirming huge numbers of sign-ups following the broadcast so we don’t know if this boost is due to new users or existing users excitedly going into tweet overdrive (probably a mixture of both).the recent growth of twitter in the UK couldn’t be pinned down to one TV appearence so my rather optimistic tweet of last friday evening was perhaps a little sensationalist
