Back in the early days of email marketing KMP developed Ackura MessageSender; designed to help people with a non-technical background, such as marketing and operational personnel, to manage successful email marketing campaigns. You don’t need to know HTML to use MessageSender – creating, editing and sending your emails is very user-friendly and yet you can design very professional and eye-catching emails. MessageSender also has all the reporting tools you need to be able to monitor the success of your campaigns.
Over the years we’ve continued to develop MessageSender, creating PromoSender for organisations with a wholesale or branch structure. Using PromoSender Marketeers centrally can send standard emails to local offices or to their retailers. These can be customised and sent to local databases, and the central marketing team could see the results across the board.
The latest version of MessageSender has just been released, and has stronger CRM and permission marketing functionality, though, as ever, the emphasis remains on keeping MessageSender easy-to-use. For example, reporting can be done in more ways, and a simple click at the top of any column sorts the data by that field.
In terms of permission marketing and managing customer details, several improvements have been made:
- Email recipients can link to a form to subscribe to your news, specifying which of your services they would like to be kept updated about.
- Recipients can also adjust their name, address and preferences
- A double opt-in – sending an email to a subscriber asking them to click on a link to subscribe. When this option is selected, recipients won’t receive emails until they have confirmed their address.
- Automated welcome emails that, if chosen, can be a simple text email or full HTML based on users existing email templates.
As well as building a simple tool to make email campaigns as pain-free as possible, KMP also offers a good back-up service and help over the phone. This is a major reason for the continuing success of MessageSender, and why organisations such as Manchester Airport, Punch Taverns and Chester Zoo use MessageSender for their email campaigns.
To see a demonstration of the latest version of MessageSender, either over the phone or in your offices, give Julie Abbott a call on 0161 429 1498 to arrange a suitable time.
