Here at KMP Digitata we are really excited to announce our partnership with TUI Travel plc and Trek America.
Trek America specialize in small group adventure holidays and their style of travel offers something different to the usual holiday packages.We’ll be working on a strategy and tools to encourage travellers to share their experiences and content with others online.
Everyone’s aware that engaging with customers through the social web is becoming increasingly relevant and essential to modern marketing. It was obvious to us that enabling Trek to actively promote, reward and support customers in sharing their experiences with friends, family, colleagues and others was the right move. The fact that Trek are willing to let us create a direct point of contact between past, current and potential customers is truly bold and innovative step for TUI Travel plc. It’s a step which will benefit not only the thousands of Trekkers who fly into the Americas each year, but also the countless thousands more who are interested in embarking on an adventure themselves.
The portal encourages interaction between the two groups in a bid to encourage potential customers to talk to previous trekkers, ask their opinions, seek their advice and experience their previous treks. Delivering a return on investment congruous with quantitive business objectives is critical to any projects KMP Digitata works with our clients on. Social medial and UGC is not just a shiny buzzword to be echoed across twitter and promoted recklessly within companies; it should be a tool honed to deliver a measurable, though not always fiscal, return on initial investment.
Working carefully with Trek America and the wider TUI Travel plc, this consideration will drive our implementation and ensure that everyone benefits from the project. As a previous trekker myself I can’t wait to start talking to people about my experiences and as a proponent of digital marketing I can’t wait to see the benefits for Trek America.
Full details of the Trek America portal will be announced in the coming months.
