It’s been year now since www.jetparks.co.uk went live and with the budget Manchester Airport parking site now firmly established within its field, we thought we’d treat Captain Parks to a birthday makeover.
He deserves it too. The past year has seen Captain Parks appear in his very own TV advert, get discussed on Real Radio North West, and engage with his customers through his Twitter account @CaptainParks. At the same time www.jetparks.co.uk has been firmly established across the major search engine for all its primary keywords, delivered a 20% click to conversion rate, which has in turn resulted in a 465% return on investment and seen bookings exceed targets by 33%. If this wasn’t enough, the JetParks project has been shortlisted for the Best E-Business Project at the 2010 Big Chip Awards.
So, all in all, a busy year for Captain Parks and JetParks, I’m sure you would agree.
When we began the JetParks project over 12 month ago, we had merely 3 weeks in which to deliver the website, so although we wanted to create a visually aesthetic site, a great deal of the limited time we had available was spent in the development of the booking system and all the other clever under the bonnet techie stuff. That is not to say we weren’t happy with our original design, and the Manchester Airport parking public have certainly embraced the brand, but it was felt, now that the site has proved such a success, that we could revisit the original concept and devote a little more time to the look and feel.
We felt it was better to evolve the design rather than starting again from the ground up. A website is organic and design forms part of that. We started by refreshing the home page and some of the other internal pages, with a refresh of the booking process coming shortly. The design has a bright, bubbly feel all in line with the brand. The Quick Booking area has also been simplified to help the user straight into the booking process, which we hope will further increase the already excellent conversion rate.
We feel that the new design give the site a fresh feel without any drastic alteration to the brand, but please have a look around the site yourself www.jetparks.co.uk and let us know what you think.