We love nothing more than creating fun, interactive solutions that fulfil the client’s request then go beyond what they expect. pig-a-pult is KMP Digitata’s and Manchester Airport’s latest adventure into the exciting world of social media.
KMP Digitata helped Manchester Airport set up their hugely successful Twitter account and aided them with their strategy for the first few months. Here at KMP Digitata we had already had success with TrekAmerica‘s 8 Mates Across the States and VIE at Home Facebook applications and we knew that there was an opportunity for Manchester Airport to take advantage of the popularity of Facebook.
Manchester Airport came to use with 2 objectives that they wanted to achieve through any means that we saw appropriate. Following on from KMP Digitata’s and Manchester Aiport’s success with Twitter and the Tweeting Departure board we felt that something with Facebook was the next step.
The first objective was to inform people of all the destinations that the public can fly to from Manchester Airport outside of the destination map on the Manchester Airport website.
Secondly Manchester Airport wanted to increase the number of contacts in their CRM database in manor where the contact would be happy to provide their details.
Drawing inspiration from a campaign run by Manchester Airport back in spring 2010, featuring a piggy bank, KMP felt there was a game in the concept of an airport making a pig fly. The idea of pig-a-pult was born and to fulfil the objectives given by the airport. The aim of the game is to launch the pig (named Piggles) via a catapult from Manchester
Airport and get him to land at one of their many destinations and in doing so subtly inform the user of where Manchester Airport can catapult them to. By applying a scoring system that rewards those who get nearer to the furthest destinations we can create a leader board and give a top prize to whoever scores the highest then smaller prizes to randomly selected players. To be entered into the competition the player enters their email and so fulfils the 2nd objective.
With Social Games the main pull is getting the bragging over your friends as to who have the highest score. To add extra incentive to play the game, Manchester Airport is giving away an iPad to the person who gets the highest score. In addition to the iPad there is also a lucky draw to win £500 worth of holiday vouchers.
So if you want to win an iPad or £500 give pig-a-pult a go and make some pigs fly.