Facebook rolls out improved Questions feature – Perfect for brands and companies?

After nearly a year of Beta testing Facebook launched it’s improved version of it’s Questions feature on the 24th of March.  With this improved feature, Facebook hope to move away from public inquiries and focus on obtaining recommendations from friends.

Adrian Graham, a project manager for Questions said;

There are a lot of places you can go on the internet to ask questions of people who you don’t know, but there are very few places you can go to get responses from your friends.We thought that this is where we should focus.

The new Questions feature allows users to create questions with either multiple answers or the ability for receivers to add their own answers, which when publish, gets pushed out to their friends. From a friend to friends point of view this can be used for social recommendations, an example of this could be asking friends what film at the cinema they recommend seeing. Once a friend answers a question their result is shown on their own profile and pushed out to their friends, potentially spreading the questions to millions of people.

Nice feature that Facebook have added is the ability to chose a Facebook page when answering a question. An example of this is when someone creates a open question “Who is the best digital agency in the North West?”, their friends are able to add their own answer and if their choice has a Facebook page they can include that as an answer.

Facebook Questions

The improved Questions feature is more importantly available to Brand and Businesses who have a Facebook page allowing them to perform market research in an effective manor. A business can publish a question which will be pushed out to all those who are fans on Facebook, allowing them to answer and pass it onto their friends. Facebook questions could be used by a restaurant to find what people’s favourite dish is, a sports team to find the favourite player or a tourist information board to discover what people think is their best location.

It will be interesting to see how companies will use this feature and see whether it will truly develop into a strong market research tool or just a fun gimmick used every now and again to increase customer engagement.

If you want to add Facebook questions to your Facebook profile or page then follow this link.