Social, Local and Mobile, nicknamed SoLoMo, is going to be huge in 2012 for a lot of sectors but in particular the Travel Industry. The term SoLoMo consists of three main components of a travel customer’s behaviour.
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Tablet users spend over 50% more than Smartphone users online
A study performed by Adobe Digital Marketing discovered that tablet users spent, on average, 50% more per transaction than smartphone users in 2011. The study consisted of analysing over 16.2 billion transactions on 150 online retail stores.
Posted in Current Affairs, Digital Marketing, Innovation, Marketing, Mobile Tagged iphone, mobile strategy, mobile web, mobile website, tablets Leave a comment
Seasonal peaks in the Travel Industry are becoming irrelevant online
The time of year people chose to go on holiday is unlikely to change, with people wanting to go away in the summer and again in the winter. What is changing is when consumers are looking for and booking their holidays online.
Improvements made to Facebook Insights
Facebook has been rolling out a number of updates recently that impacts both users and brands. One aspect that has just been launched is a major overhaul to the Facebook Insights feature on pages that provides greater emphasis on how users are interacting with content created by the page rather than just the number of likes a page received.
Posted in Social Media, Social Media Engagement, Social Networks Tagged Facebook, Social Media, social media strategy Leave a comment
Foursquare.com gets a major update to help discovery
You would be forgiven for forgetting that Foursquare has a home on the internet other than on your phone as an application. Well the Foursquare website has received an update to provide users with improved functionality to help discovery.
Posted in Community, Current Affairs, Digital Marketing, Innovation Tagged foursquare, geo location apps, geolocation Leave a comment
