A study performed by Adobe Digital Marketing discovered that tablet users spent, on average, 50% more per transaction than smartphone users in 2011. The study consisted of analysing over 16.2 billion transactions on 150 online retail stores.
The time of year people chose to go on holiday is unlikely to change, with people wanting to go away in the summer and again in the winter. What is changing is when consumers are looking for and booking their holidays online.
Facebook has been rolling out a number of updates recently that impacts both users and brands. One aspect that has just been launched is a major overhaul to the Facebook Insights feature on pages that provides greater emphasis on how users are interacting with content created by the page rather than just the number of likes a page received.
You would be forgiven for forgetting that Foursquare has a home on the internet other than on your phone as an application. Well the Foursquare website has received an update to provide users with improved functionality to help discovery.
Yesterday Google finally announced that Google+ Pages were here and available for everyone to use. The announcement was a little premiture because I was unable to create a page for KMP Digitata until this morning but thankfully it is now done. And here are my thoughts…
