We were commissioned by Exonero to create a new website for their Basecamp reporting tool, bcToolkit, and we are happy to announce that it is now live.
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QR Code marketing. Love it or hate it?
If QR codes are great at one thing, it’s splitting people’s opinion of them, with most people being a lover or a hater of the black and white pixelated squares. Personally I want to be a lover of QR Codes but as yet the majority of campaigns I’ve experienced have left me frustrated.
Posted in Advertising, Business, Design, Digital Marketing, Marketing Tagged QR code, QR codes Leave a comment
Facebook launches “Lists” in reply to Google+’s Circles
If imitation is the best form of flattery then Google+ must be feeling pretty happy about Facebook’s latest update, Lists, yet somehow I doubt Google will be less than delighted to see this new functionality. Quick on the heals of last week’s top nav and “Like” updates Facebook have now release their Lists feature that allows users to chose which of their friends are able to see certain updates/posts and also filter their news feed by the same Lists, which is almost a carbon copy of Google+’s Circles.
Posted in Current Affairs, Social Media, Social Networks Tagged Facebook, Social Media Leave a comment
Facebook makes a couple of nice changes
Time after time I log into Facebook and notice something different and it’s usually quite obvious. Before today the most recent change was the introduction of the chat bar down the right hand side of the browser. This morning it happened again but this time it was something more subtle.
Posted in Current Affairs, Social Media, Social Networks Tagged Facebook, Social Media Leave a comment
Why bother creating a branded social network?
In t’olden days, brands used to promote phone numbers on their above-the-line marketing materials. This gradually gave way to a website URL and over the last couple of years it has become increasingly common for brands to promote a Facebook page or twitter URL on TV or print advertising. The idea of providing community hubs for consumers with a vested interest in your brand is a good one.
Posted in Business, Community, Social Media, Strategy, Travel, Web 2.0 Tagged Trek America 2 Comments
