Author Archives: Alex MacLennan

Alex manages the Search Engine Marketing strategies for all KMP Digitata clients.

Tweets Fly while Planes are Grounded @ManAirport

As you can imagine the recent snow across Europe brought with it a number of problems for Manchester Airport and its customers. It seemed as though when it was not snowing in Manchester, causing the temporary closure of the runways and the delays in flights departing, it was snowing everywhere else, causing the dreaded knock [...]

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Captain Parks is all set for his TV debut

It’s Friday afternoon again, where thoughts normally turn to the weekend, of football, family and friends, yet over at KMP Digitata Towers there appears to be a strange, dare I say unnatural, anticipation of Monday morning? What possible event could be waiting beyond that would (almost) cause us to wish the weekend away? Well, Captain [...]

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Manchester Business Club Connects to the Far East

When it comes to having dinner with The British Deputy High Commissioner of Singapore, you really can’t afford to keep him waiting, so when we were handed the job of building the new Manchester Business Club website within 4 days, we felt that it could be more than our reputation that was on the line. [...]

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How KMP Created Asda’s Amy

Regular visitors to our blog will be aware that back in July we launched “Amy” Asda’s Virtual Assistant. Designed to guide customers through Asda’s new online shopping platform, Amy provides a 24/7 customer service solution, dealing with enquiries directly on-site to increase the user experience and so reducing website drop off rates and the need [...]

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Will You Get a Google Caffeine Kick this Christmas?

Back in August we wrote about the latest goings on over at Mountain View with the news that Google had been working behind the scenes on a new update for their Search Engine, codenamed Caffeine. A ripple of both anticipation and fear spread through those with a vested interest in the stability of the search [...]

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