Following the success of Tesco’s virtual stores in Korea (known as Home Plus), where they covered train station walls with pictures of produce laid out as they were on shelves in a real life store allowed commuters to add items to their online shopping baskets via QR codes, they have now launched it’s first UK version in Gatwick Airport.
Author Archives: Daniel Ashcroft
Back in January we published a blog post about how tablet users, on average, spent 50% online than smartphone users. Although the transaction values were higher with tablets the amount of traffic generated by them was considerably lower than smartphones. Tablets only represented 1.66% of all ecommerce traffic, whereas Smartphones and desktop computers was 4.23% and 94.12% respectively. This has now changed!
Twitter can be a minefield for individuals and companies. Numerous times we’ve seen companies naively start a twitter campaign believing that it’s a great idea and that it’s going to elevate the brand image. What they seem to forget is the way that Twitter provides, not only their fans, but also their critics a voice and a place to share it.
Footballers Wayne Rooney and Jack Wilshere have become the first UK Celebrity Tweeters to fall foul of the ASA, who said that they failed to identify that their tweets were advertising.