As we are always looking for new ideas, here is a round-up of some recent Social Media Marketing campaigns which we feel are worthy of closer inspection.
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Author Archives: Dave Kinsella
A look at some recent online marketing campaigns
Posted in Advertising, Digital Marketing, Marketing, Social Media Tagged Air New Zealand, bebo, Cadbury, Facebook, Moonfruit, Squarespace, Twitter, Youtube Leave a comment
Social Media Metrics
A current hot topic of discussion is “how do you measure social media engagement?”.
In developing the Ackura PressRoom product I’ve built a tool that collects a lot of data but we are now in a position where we need to work through what all of these items actually mean.
There is undoubtedly a need to aggregate [...]
Posted in Business, Community, Current Affairs, Innovation, Marketing, Social Networks, Web 2.0, Weblogs Leave a comment
Social Media’s impact for brands
Reading immediate future’s Top Brands in Social media Report 2008, there are some statistics which any PR or marketing person should be aware of.
Managing social media is a vital part of any brand strategy, the nature of the beast is that conversation will take place about your brand whether you like it or not [...]
Posted in Advertising, Marketing, Social Networks Leave a comment
Understanding Web Design
Jeffrey Zeldman has written an excellent article over at A List Apart concerning how we perceive web design as a discipline.
It’s an easy mistake to think of web design as an extension of graphic design, many designers have made the move directly from designing for print to online designs. Those of us with some experience [...]
Widgetising Biofind
As part of a combined excercise in researching useful content distribution platforms – I found myself looking at SpringWidgets.com. The service provides a platform for creating widgets that can be embedded into blogs and websites. They can also be used on your desktop via a downloadable program.
In order to test out the system I decide [...]
Posted in Advertising, Innovation, Marketing, Social Networks, Web 2.0, Web/Tech, Weblogs Leave a comment
