Author Archives: Jon Keefe

This blog post title could change your life

I have just been thinking about the process I use to aggregate and disseminate information digitally. I use a mixture of apps, which I know is not the most efficient but I like it. It comprises a few widgets in iGoogle, Google reader for RSS, Yahoo Pipes, delicious, Friendfeed and Twitter.
The reason though for [...]

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How much time does social media management take?

In managing your ongoing engagement strategy you will be split between being proactive and reactive. Following is an example of our experience. It is not comprehensive but covers a number of areas central to social media management and highlights what a time consuming exercise it is!

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The virality value of Twitter for Starbucks VIA

As a convert of some time to Twitter, I support it wholeheartedly and revel in the little bits of info that keep getting leaked out, like I now know how to find my Twitter ID Number and it is 15010218 thanks to Mat Morrison. But seriously, since I first started using Twitter I have been [...]

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Intranet development, Virtual Assistants and Usability help cut costs

These days it seems if you are not talking about social media over your low foam, skinny, double shot caramel latte then apparently you are a nobody. However, Gartners Hype Cylce for Emerging Technologies tells us we still have a while to wait for social media marketing to really kick in. It seems a long way from good old fashioned ecommerce, Intranets or usability. Not at KMP, today especially where saving cost is a good sales pitch, taking a look at our clients’ intranets is generating them great ROI from process optimisation and cost cutting.

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Twitter starts to deliver value

As a fairly new but avid fan of Twitter, last night I watched in awe at Twitter Election 2008 in conjunction with Current TV.
People were asked to tweet scoring the candidates with a simple scoring guide.-3 for a personal attack, -2 for a false statement,-1 for avoiding the issue, or not answering the question,+1 [...]

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