Is it possible to "love" a brand? It’s an inanimate object for goodness sake. How do brands create mutual love with their customers?
An interesting view on the state of most brand/customer relationships is summed up neatly here.
How do we at KMP help brands to get loved by their customers?
Well to start with, at KMP [...]
21 August 2008. This morning KMP’s Client Service Manager, Gez Daring delivered a Blogging for Business presentation to an audience of Manchester business people.
The pro-manchester event was titled "Marketing for Professional Services " and was a breakfast discussion. His presentation is available to download on KMP’s seminar pages.
KMP frequently hosts seminars on areas in [...]
