We have just got back from the annual E-Consultancy Masterclass, which was held in London on November 22nd.
See http://www.e-consultancy.com/publications/2006-ommc/. It was another fanatastic event which this year confirmed above all the other messages that the business we are now in is truly marketing!!! Speakers agreed that brand budgets are at last being applied to the [...]
Its not often that we get perks in this job. But this weekend we got some complimentary tickets for the Rolling Stones farewell tour concert in Sheffield, courtesy of our client Ticketline.co.uk.
With 35,000 people in the audience, the concert was a fabulous event and we felt that we were living a part of history, as [...]
A nicely designed email campaign with a compelling message is not enough to entice today’s increasingly more sophisticated online buyer to purchase.
Why, because I am afraid it may not be sufficiently targeted. Technology such as Prophet that gives the vendor knowledge of the browsing behaviour of its potential customers is becoming more necessary especially [...]
I have been trying out the beta version of Devshop, a new web-based Project Management application and discovered that they had come up with a clever new idea.
Traditional project management measures the estimated completion percentage of a task against the actual time taken as a percentage of the estimated time for a task. This gives [...]
We had a request last week from a leading advertising agency to help them to create an email campaign using an embedded video file.
We were told that their original supplier had let them down and we were asked to serve out a streaming video file to an email client. We decided to:
create a flash movie [...]
