Web 2.0 is a label that has been given to many web sites, applications and services. I think that this arbitrary label has sprung into existence because we have reached a point where so many people are working in the same direction that it feels tangible, in reality it’s a very difficult thing to tie down to a fixed definition.
A nicely designed email campaign with a compelling message is not enough to entice today’s increasingly more sophisticated online buyer to purchase. Why, because I am afraid it may not be sufficiently targeted. Technology such as Prophet that gives the vendor knowledge of the browsing behaviour of its potential customers is becoming more necessary especially [...]
I have been trying out the beta version of Devshop, a new web-based Project Management application and discovered that they had come up with a clever new idea. Traditional project management measures the estimated completion percentage of a task against the actual time taken as a percentage of the estimated time for a task. This [...]
We had a request last week from a leading advertising agency to help them to create an email campaign using an embedded video file. We were told that their original supplier had let them down and we were asked to serve out a streaming video file to an email client. We decided to: create a [...]
