Category Archives: Weblogs

Social Media Metrics

A current hot topic of discussion is “how do you measure social media engagement?”.

In developing the Ackura PressRoom product I’ve built a tool that collects a lot of data but we are now in a position where we need to work through what all of these items actually mean.

There is undoubtedly a need to aggregate [...]

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Blogging for Business – Manchester

So, as some of you know, Friday 11th April was the first of our Blogging for Business seminars, held at the MDDA offices in Manchester.
The idea of the event was (and remains to be for the London event on the 25th April!) to de-mistify blogging as a niche, early adopter tool and show it to [...]

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Also posted in Seminars, Social Media, Web 2.0, Web/Tech | Tagged | Leave a comment

One week to go!

There’s just one week to go now until we host our next seminar in Manchester on the topic of “Blogging for Business“.

Don’t worry if you’ve not registered yet – we’re still taking bookings, and you could join the likes of Bentley Motors, Alliance & Leicester, Waterstone’s and Canon to learn all there is to [...]

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Also posted in Advertising, Business, Community, Marketing, Social Networks, Web 2.0, Web/Tech | Leave a comment

PR 2.0 – Olde Worlde meets Newe Worlde

I discovered today that we are sponsoring the Best PR Agency award at the up-coming How-Do awards on the 24th April and I am genuinely excited about the event and where this positions us.
Typically, the worlds of PR and Web 2.0 have clashed, the main argument being that word of mouth through consumer blogs and [...]

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Also posted in Social Networks, Web 2.0 | Leave a comment

Understanding Web Design

Jeffrey Zeldman has written an excellent article over at A List Apart concerning how we perceive web design as a discipline.
It’s an easy mistake to think of web design as an extension of graphic design, many designers have made the move directly from designing for print to online designs. Those of us with some experience [...]

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