Asda Stores Ltd. is a British-based, American-owned supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile phone network, Asda Mobile.

In 1999, Asda became a subsidiary of the American retail company Walmart and today is the UK’s second largest chain by market share.[4] Asda’s marketing promotions are usually based solely on price, with Asda promoting itself under the slogan Britain’s Lowest Priced Supermarket, 16 Years Running. As a wholly owned division of Walmart, Asda is not required to declare quarterly or half-yearly earnings. It submits full accounts to Companies House.

The reason for the Virtual Assistant was to replicate the warm and friendly service of our colleagues in store, to our customers online. Also, it was particularly aimed at new customers, who may find the first shop a little daunting, and we wanted to ensure that there was someone on hand to help them through the process”