Asda Stores Ltd. is a British-based, American-owned supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile phone network, Asda Mobile.
In 1999, Asda became a subsidiary of the American retail company Walmart and today is the UK’s second largest chain by market share. Asda’s marketing promotions are usually based solely on price, with Asda promoting itself under the slogan Britain’s Lowest Priced Supermarket, 16 Years Running. As a wholly owned division of Walmart, Asda is not required to declare quarterly or half-yearly earnings. It submits full accounts to Companies House.