Trek America
We have worked closely with Trek America to develop their award winning Social Media strategy with a focus on generating Social ROI.
Trek America specialise in small group adventure holidays and their style of travel offers something different to the usual holiday packages. To encourage travellers to share their experiences and content with others we built Trek America Live, an online social community. Trek Live offers multiple social channels to travellers such as blogs, reviews, forums as well as auto update of their Facebook timelines so their friends and relatives can keep track of their journey.
Facebook Application
As part of Trek America’s annual competition “The Ultimate Roadtrip”, we developed the hugely successful viral Facebook application that encouraged Trekkers enter and share with their friends.
Featured Projects
TrekAmerica Live is making the “social” just as important as the “media”. This eclectic blend of user-generated content and social media has been designed to deliver very real business objectives.
Simon Haven, Account Director, KMP
