Filling students fridges with a viral facebook campaign for nus extra

NUS Extra is the discount card section of the National Union of Students, enabling students to receive discounts and freebies online and in stores. As part of the Bored of beans campaign, NUS wanted to reach out to students via their online lives and as we all know that students love Facebook we recommended we find them there! To achieve this we’ve produced a fun Facebook app to give one lucky winner the chance to have their fridge filled with food for a whole term of uni. Students enter the competition via Facebook and in response for liking the app and giving us their details, they receive an entry into the prize draw. Fingers crossed……..