Increasing email engagement and open rates for a nationwide pub chain

Spirit are one of the largest pub groups in the UK with over 1,200 pubs nationwide and a portfolio of well-known brands such as John Barras, Chef & Brewer, Flaming Grill and Wacky Warehouse.

We support Spirit in the fulfillment of their mission to become the best pub group in the UK by providing state of the art email campaign management functionality via our bespoke MessageSender product, part of our Ackura range of e-marketing tools. It was very important that Spirit had the ability to include attachments as part of their email campaigns so we extended MessageSender’s functionality to make this possible – which has led to fantastic open rates and great user feedback.