Pig-a-pult Facebook game
Pig-a-pult is a Facebook game that challenged the user to fire the Manchester Airport mascot, Piggles, to one of their other airport destinations to get a high score and beat their friends.
Manchester Airport wanted to increase peoples’ awareness of the destinations they could fly to from the airport if a fun new way. In order to do this we created the Facebook game Pig-a-pult where users would launch Piggles from Manchester Airport to one of their many destinations. A score was rewarded depending on how close they got to the destination airport and how far away that airport is.
The campaign went viral with users publishing their scores on their Facebook wall and challenging their friends to try and beat their score. The Pig-a-pult game was nominated for “Best use of Facebook” at the 2011 SomeComms Awards.
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