Ultimate Roadtrip Facebook App
The Ultimate Road Trip happens each year and provides potential Trekkers a chance to win a dream trip across the States for themselves and 7 of their friends.
The Facebook application allows users to enter into the Ultimate Roadtrip competition by creating a Trek bus filled with 7 of their friends, which is then published on the users wall with the friends tagged along with a link to where they can enter and create their own buses.
The Ultimate Road trip Facebook application won “Best low budget campaign” at the Northern Marketing Society Awards 2011 and was congratulated on its understanding of the target audience and creative implementation.
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