KMP are partnering with How-Do to host a seminar on the topic of Reputation Management on the 7th May in Manchester, where we will be discussing how you can manage the reputation of your brand through processes including buzz monitoring, stakeholder anaylsis, blogging and PR. This is one seminar not to be missed… With an [...]
These days it seems if you are not talking about social media over your low foam, skinny, double shot caramel latte then apparently you are a nobody. However, Gartners Hype Cylce for Emerging Technologies tells us we still have a while to wait for social media marketing to really kick in. It seems a long way from good old fashioned ecommerce, Intranets or usability. Not at KMP, today especially where saving cost is a good sales pitch, taking a look at our clients’ intranets is generating them great ROI from process optimisation and cost cutting.
Last Friday, Twitter was discussed on Friday Night with Jonathan Ross in front of an audience of over 4 million. It wasn’t the punchline of a joke about ‘young people’ as Facebook and MySpace often are but discussed in earnest and with affection by two of the UK’s best known media personalities. Have a look [...]
With the rise of twitter and other lifestreaming microblogs as company owners we have to ask the question, where is the value in staff twittering in company time? It seems that some“twitterers” are busy building their own brand and social notworking n work time. Particularly for small companies in the digital sector we have to [...]
Well it seems that many companies still do not believe in the power of the Internet and in particular the changes in marketing and customer relations that have happened as a result of web 2.0. Technology is now available to trawl the Internet for any mentions of your company or brand and monitor the conversations [...]
