Use Twitter to your advantage
Twitter is a micro-blogging social media site, which has a user base that is increasing 1,382% each month, and is proving to be a great marketing tool for people and companies.
We are always striving the improve customer experience for our clients and here at KMP Digitata and we have developed a Twitter Application that can provide Twitter users with the latest up-to-date information across a wide verity of industry sectors.
This Twitter application has been adopted by Manchester Airport to provide it’s users with the most up-to-date information on a flights departure and arrival at terminals 1-3. The case study of how our Twitter application has benefited Manchester Airport can be read here.
Manchester Airport use this application to provide users with the most up-to-date information on their flights, whether they want to know if their flight out is delayed or if their loved one’s flight home is arriving on time. All that is needed is for the user to direct message the flight number to the Twitter account to receive the latest information.
This can be expanded to most types of transport.
- Airlines can use it to update users on all their flight routes around the world.
- Train times can be kept up-to-date or the user can be informed of the time the next train will arrive at a certain station.
The Latest Betting Odds & Results
Whether it’s for someone wanting to check the latest betting odds or just a match result this Twitter application can provide the latest information for them. A Twitter user can have the latest odds delivered straight to them by just sending a Twitter Direct Message containing a match or race they want the odds for.
“Manchester United v Manchester City” or “Ascot 15:00″
For these, the user would receive the latest odds if the message was sent before the final result and it can also be used to provide the result once the event has finished.
Store or Branch Locator
Much like a store locator on many websites this application can provide the locations of the nearest store or branch but straight away and without having to access the website. Many people use twitter on their mobiles while on the move and so this application can be used by people shopping in a city centre, or arranging to meet someone at a specific location (a coffee shop for example)
All the user would have to do is send a Twitter Direct Message saying their location/area, for example “Manchester”, and they would have the location of the nearest branch sent to them while they are stood on the high street. The location of the nearest branch can also be sent with a link to a Google Location Map allowing the user to find your store easily.
Cinema & Theatre dates & Times
As with the store locator this application can be used to inform people of your nearest cinema complex or theatre. With this application you can also provide the latest information on the movies that are showing in certain cinemas. The twitter user can send their location and the movie they would like to see, for example;
Then the user would receive the latest information on screening times at your nearest complex or theatre with a link to where they can book their tickets online. If the movie is not yet showing they can be sent the release date and other information about it.
Stocks & Shares prices
Traditional means of checking these are with stock brokers or checking the Financial Times and these methods can be time consuming. With this Twitter application the user can send the three letter code of the share they want to check via a Twitter Direct Message and they will receive information on that share.
Many people use Twitter on their mobile phones while on the move and so this application allows them to access their share prices anywhere and at any time of the day.
This application can provide Twitter users with the latest information on traffic reports. The Twitter user can direct message the Twitter account with their location and receive information on which roads are experiencing congestion in their area, allowing them to avoid them and have a traffic free journey.
This application can be applied to many more industry sectors then what has been described here. If you want to find out how it can be used in yours please contact us here.