Digital Strategy
With the number of active internet users exceeding 500M worldwide, a digital marketing strategy is now the mainstay of any marketing communications campaign.
Media habits have changed, and with the emergence of web 2.0 and social media technologies, your website is not the only online resource you need to think about. Companies can now create much more marketing reach for a lot less cost than only using traditional media.
For example - 394m watch video clips online, 346m read blogs, 307m visit social network pages, 248m upload photos, 216m download podcasts, 184m have started their own blog and 160m subscribe to an RSS feed. Some of these internet users will be your customers. Have you got them covered?
SEM
Pay per Click (PPC) advertising or “paid search” is a development of search engine marketing whereby an advertiser pays the search engine for a level of prominence that would otherwise not be achieved from natural search rankings alone. PPC is typically used to supplement an advertiser’s “natural search” rankings in the following areas: To gain a higher or “page 1″ level of visibility on businesses’ main keywords (where, for example, their natural search placing might be several pages into the search results).
The ROI on SEM is often lower than that of Search Engine Optimisation (SEO) due to the need to pay for keyword advertising on top of the cost of managing the campaign. The upside is that the increase in traffic generated by SEM will be much quicker than by using SEO and can be highly targeted - creating valuable leads with a high chance of conversion.
We can work with you to create a PPC campaign or to design and implement a Search Engine Marketing Strategy.
SEO
Search engines like Google and Yahoo are being used more than ever to help users find what they are looking for.
The challenge of SEO lies with the ability to tap into the minds of your audience and find out what keywords or phrases are used to find you. Even if you manage to do this, there is then the challenge of securing the top ranking for the particular keyword.
In February 2009 it was reported by Comscore that there were 13.5bn searches in the US alone (up from 6.5bn searches in January 2008). According to estimates this is only 10% of a world total of 135bn searches per month.
We can work with you to carry out a full programme of natural search optimisation including researching search terms, defining keywords/phrases, content development, site structure optimisation, metadata entries, link building and directory entries.
This activity is aimed at getting you up the search engine rankings so that you appear in the top three natural listings on all the major search engines against your target key phrases.
Mobile Marketing
As our mobile phones have evolved into complex personal PCs, so too has the ability for organisations to communicate directly with their target audiences.
Mobile has become a powerful and personal channel for direct response marketing. We can work with you to help you understand this emerging medium, as well as creating and implementing effective mobile campaigns.
KMP can provide you with an in-depth understanding of what mobile marketing is, the tools for planning and running a campaign, integrating mobile with other media, and an understanding of the legalities concerned with mobile marketing.
E-mail Marketing
Email Marketing is one of the most effective direct marketing methods, allowing you to deliver personalised and targeted email content directly to your customers’ inbox. It involves understanding your database and developing a relationship with online customers to build trust and ensure that the message content is interesting and safe (i.e. not spam).
Email marketing is a continuous process of adding to and improving the quality of your database, improving the message content and marketing proposition and measuring this improvement in the consequential open and action rates.
Despite the growing volumes of email, opted-in email marketing is still very effective and cost efficient. We have email marketing tools that can help you deliver effective campaigns and also track and monitor recipient response. This allows you find out exactly who has opened your email and which links they clicked on.
Surveys
KMP’s e-survey tool enables you to set-up and publishes surveys easily, and analyse results quickly and cost effectively. With SurveyBuilder you get:
- A self managed e-survey tool
- A facility for structured, scaled, open-ended and ranked questions
- Your own branded interface
- Real time results
Surveys can be distributed by e-mail, or via a links on banners or your website. Because your users are accessing the survey online, their results are available online too – in Real-Time. Results are presented in graph format, can be printed, or can be exported in CSV format for further analysis.
And if you don’t have the time…..KMP will take care of the whole package for you.