The development of Social Media and Mobile has had a huge impact on the Travel industry by changing the way consumers engage with brands and how they search for information.
Research done by EyeforTravel looked into where travel brands are focusing their social media efforts and how mobile is emerging as a vital channel for the Travel industry to embrace. The video belows shows their findings.
Although the numbers shown in this video are impressive it doesn’t cover how effectively the brands are using social media. Having a presence on a social media site is one thing but it is whether those brands are effectively using the medium as an engagement tool.
If you would like to discuss your social media strategy then please get in touch.