Spaceslide, the UK’s number one online retailer of made-to-measure sliding wardrobes asked KMP Digitata to develop an e-commerce website to increase conversion rates across desktop, mobile and tablet.
This is the first site in the world to use the powerful combination of Sitecore and uCommerce, to deliver an enterprise level e-commerce solution and this is now the current recommended approach from Sitecore for sites that include e-commerce requirements.
Our main objective was to increase conversions by creating a user-centric site that acts as an extension to the Spaceslide Showrooms, allowing users to explore and configure a full range of materials and design options.
Working with Spaceslide’s existing design agency, we built on a suite of user experience work that had already been carried out to identify the opportunity to deliver a site on a platform that would fulfil the organisations aspirations. Allowing Spaceslide to become a more integrated business and build stronger, more personalised relationships with their customers – the ultimate aim being to deliver a tailored site experience to match the service led showroom experience and ultimately drive more sales.
What we did
After a thorough evaluation Sitecore and uCommerce were selected as the platform to deliver the vision. Operating at the cutting edge of CMS and E-commerce solutions allowed KMP to deliver a world’s first and unlock the power of Sitecore’s experience platform to drive sales conversion.
User journey is key
With complex user journeys around the configurator (including journeys that may end offline) it was important that the site was considered as part of a multi-platform approach, and there has been a great deal of integration with Spaceslide’s back office and showroom business, integrating with Dynamics AX, SagePay, Ekomi, Pinterest, Facebook, Twitter and Google+.
By utilising Sitecore CEP and uCommerce has enabled Spaceslide to deliver powerful marketing automation around key user journeys and continuous conversion rate optimisation through multivariate and A/B testing – that can all be handled from within the CMS. Ensuring conversion rates are always maximised – including with basket abandoners and users creating configurations.
The checkout process was restructured to be as quick, easy and safe as possible and ensure that abandonment rates were kept to a minimum. KMP also integrated SagePay as the payment gateway for taking payment to deliver a site which takes secure payments which not only enriched their brand as a trusted manufacturer but also it effectively increased the chances of sale conversions.
Early indicators are looking good with on-site conversion rates already up by over 25%.