Twitter can be a minefield for individuals and companies. Numerous times we’ve seen companies naively start a twitter campaign believing that it’s a great idea and that it’s going to elevate the brand image. What they seem to forget is the way that Twitter provides, not only their fans, but also their critics a voice and a place to share it.
Tag Archives: Social Media
Social Media numbers for the Travel industry
The development of Social Media and Mobile has had a huge impact on the Travel industry by changing the way consumers engage with brands and how they search for information.
Pinterest is the quickest growing referrer for retailers in the USA
Launched back in March 2010, Pinterest is a social bookmarking site that allows users to create an online pin board of all the things they like, that can then be organised and shared. In the run up to Christmas a number of large apparel brands saw Pinterest appear in their 5 five social referrers in their analytics.
Posted in Business, Community, Retail, Social Media, Social Media Engagement, Social Networks, Strategy Also tagged pinterest, social media strategy Leave a comment
Improvements made to Facebook Insights
Facebook has been rolling out a number of updates recently that impacts both users and brands. One aspect that has just been launched is a major overhaul to the Facebook Insights feature on pages that provides greater emphasis on how users are interacting with content created by the page rather than just the number of likes a page received.
Posted in Social Media, Social Media Engagement, Social Networks Also tagged Facebook, social media strategy Leave a comment
Facebook launches “Lists” in reply to Google+’s Circles
If imitation is the best form of flattery then Google+ must be feeling pretty happy about Facebook’s latest update, Lists, yet somehow I doubt Google will be less than delighted to see this new functionality. Quick on the heals of last week’s top nav and “Like” updates Facebook have now release their Lists feature that allows users to chose which of their friends are able to see certain updates/posts and also filter their news feed by the same Lists, which is almost a carbon copy of Google+’s Circles.