KMP Digitata
Originally established as KMP Associates Limited in 1991, KMP Digitata is now an award winning Digital Marketing Agency built around a team of highly creative, strategic and technical experts based in Greater Manchester. We excel at developing user centric, multi-channel digital experiences that deliver outstanding return on investment for all our clients and enabling them to thrive within their particular market industry. KMP have grown to become one of North West’s leading full service digital agencies and continue to produce the very best results for both large and small companies.
We continue to explore successful digital strategies for all customer channels and enable these to integrate with any technology platform. Continuously striving to be an original source of content and ideas, our core skills are built around insight, interactivity, technology and improving business process. KMP wish to inspire clients, helping them populate online and accomplish targets in the quickest, yet most beneficial way. 24 years within the industry, KMP Digitata endeavor to build long lasting relationships with clients, and continue to progress in the world of Digital Marketing through research and understanding of customer demand.
Why we're different
We research, analyse and understand the content consumption of each of our clients customer type, which means a digital strategy is developed with goals and objectives that are customer-centric. This detailed analysis may for example result in a tablet first implementation, expanding to smart phone and back to PC. More over and equally as important, some content maybe channel specific, again based on audience understanding and demands.
We take a "nimble" approach to what we do, looking to iterate and improve rather than massively rebuild, focus on the urgent and not the nice to haves, to ensure minimum disruption and minimal waste. No fancy technical audits with downtime, we audit as we go and improve and ehaance from day 1. Its this process that has allowed us to retain our clients over the long-term and massively improve our client's customer satisfaction ratings.
Once scoped, delivering a robust system requires personnel capability of exquisite UI design with UX at the forefront, backend technical capability and efficient project management processes. We have all of this in house.
Finally our clients need to be sure that whatever digital system has been delivered; it is managed and looked after at a high level, by skilled engineers on-hand 24/7.
As KMP Digitata is made up of senior marketing personnel, the work that is carried out with clients is always framed with a sense of commerciality. Developing solutions that deliver real ROI is part of the KMP culture and all members of the team strive to understand a client’s business to deliver on this.
As an agency, KMP Digitata aims to work with organisations as a long term partner and the focus on adding value through the application of our knowledge, means that we have a solid base of long-standing clients with many of our client relationships having been in place for 5+ years. KMP does this by remaining at the forefront of technology and taking a proactive approach with each client, working closely with client teams to deliver real results.
Our overall business philosophy is best expressed by our mission statement:
‘We develop amazing digital systems, that deliver elegant, user-centric and business led solutions that show our clients real return on investment.’
Software
Having worked with many airports at home and abroad over the years and heard the same recurring issues, we decided it to take matters into our own hands. We were constantly seeing the same cycle of build and burn, sites were being created then a few years later, were being replaced with new sites and this was an on-going process. Imagine the waste and the cost associated with this process, yes technology moves on, but if the original site was future-proofed and bulit to scale then this waster could be avoided.
Leveraging our decades of airport knowledge as well as knowing our client's requirements and wishes, we went ahead and created Hangar, an airport specific CMS for now and for tomorrow. Added into it were integrations and API's that allow future technologies to be easily added to the platform. A few years on and Hangar has now deployed in multiple UK Airports and several in the US and been used by millions of passengers.
Hangar wasnt our first airport software, it followed on from Aeroparker, our incredibly successful airport parking platform that was created with the intention of managing and operating aiport parking as seamless as possible. Nearly 50 deployments later, Aeroparker is now used by most of the leading airports in the US and UK.