Outgoing

Summary

Outgoing is a travel site targetted at students and young persons offering them the travel experiences of a lifetime, those personal moments that live for a lifetime.

56 Increased time on website
3 million Decreased bounce rate
11 Increase in page views!

the detail

We helped Ongoing develop their brand to convey the founder's experiences and what they were offering to their audience. Through research and analysis, we identified their audiences wishes and desires and created the Outgoing Personality, Values and Essence.

The core essence was "a spirit of adventure and boldness that pushes you to new and exciting discoveries", from this we created the brand cornerstones and finally the brand guidelines.

To see what we came up with and what the results were click below.