Humberside Airport

Designing an informative responsive website for a UK Airport

We have been the digital partner to Humberside Airport for 12 years, providing their website, intranet, email marketing, digital advertising, social media strategy and support and maintenance.

Humberside Airport Website on multiple devices

In 2012 the airport refreshed their brand and required a fresh, up-to-date website that reflected their new image. Our solution was an eye-catching, fully responsive website that ensured functionality was persisted across mobile, tablet and desktop platforms.

The site is built with HTML5 and CSS3 on Umbraco, the popular .NET CMS which combines a fully-featured solution with a large amount of flexibility. The modular, component based design allows content editors at Humberside to easily create varying templates based on underlying content modules.

Humberside Airport site on mobile

Live flight information and holiday offers are fully integrated through 3rd party data providers. The site also uses our own car park booking product, AeroParker to manage their car park bookings and yield. Destinations and routes are plotted onto an embedded Google map, allowing customers the choice of navigating to their chosen route via a map, search or list view.

The site includes geolocation functionality, which serves users with location relevant content such as in-airport offers when the users are at the airport. Using geolocation we also pre-populate directions to the airport from the users current location (as provided by their browser).

Geolocation working on the Humberside Airport website

To coincide with the launch of the new website we also designed and built several component based, responsive email templates within Campaign Monitor for Humberside to use for their marketing communications. Data captured from the website is passed directly through to Campaign Monitor, increasing the size of the marketing database.

The feedback received on the new site from staff, customers and partners was excellent. The site has also featured in the HTML5 gallery section of .net, a leading web design magazine.

The Results

  • Increased traffic
  • Increased car park bookings
  • Greatly improved user experience, across all devices
  • Easier content management
Paul Litten Commercial Director

Having gone through a selection process, KMP clearly provided the best opportunity for creativity and development. We are very pleased with our website and have already seen significant improvements in customer connectivity and revenue generation.