Growing digital engagement for tensar international using sitecore

Tensar International is the world-leader in technology-driven soil reinforcement and mechanical ground stabilisation, but they felt their previous website didn’t represent that. So it was down to us to build a website that was worthy of a global leader in the construction industry.



The brief

Tensar International approached KMP Digitata with 4 business objectives

  • Create a global online presence that would reinforce Tensar’s position as a market leader
  • Replace three CMS’s with a single versatile system that offered better functions and could be managed with scarce resources
  • Integrate the CMS with a Customer Relation Management system (CRM) and SharePoint systems to deliver a comprehensive view of its digital marketing
  • Create an attractive website that would increase engagement, generates leads and give representatives a chance to act on these quickly



The Solution

To achieve the business objectives, KMP Digitata used Sitecore as a central CMS and repository that stores Web content for the whole enterprise, including translations into local languages, and feed it to the their regional websites.


Then, KMP Digitata integrated SharePoint to allow the sharing of different documents to different customers depending on their location and needs, in order to provide them with the information they desire quickly and easily.

To help Tensar International to understand their customers, Sage CRM was integrated into the new website to create a central repository for customer information in order to gain a greater understanding of who was visiting their website and what they were looking for, resulting in a better knowledge when converting sales leads. The site was deployed globally and we mirrored the CRM integration for the US site with Saleslogix as that is the CRM in use for the US arm of Tensar.


The Results

Tensar defines a lead as recording a potential customer’s project, for example, a new road, in the CRM system.

  • Project had paid for itself in the first 3 months
  • ROI of 600% in the first year
  • Conversion rate of visitors into sales leads increased from 3% to 12%
  • A 400% uplift in conversions
  • Visitor engagement increased with the number of documents downloaded increasing by 68%
  • Time spent on the site increased by 49%.