Inspiring staff around the world using social updates

Nokia wanted a new way for social teams across the globe to engage with one another to create and discover the content that will propel Nokia towards the most talked about and most polarising tech brand in social.

A tool that enables Nokia teams to discover what content is working well in any territory whilst keeping on top of what is happening near them – all while you are on the go.  Nokia Joki is that tool, providing Nokia teams a place to get inspiration from the great work that is being done around the world by their counterparts in other territories.

Joki is built on 4 key principles discover, share, pinpoint and privacy with the aim of providing Nokia teams with one source of market beating content:


Nokia content streams are pulled into Joki, automatically tagged and published into categories.  A user can then search by country, category and keyword to discover new and interesting content.  The content can be filtered by most recent updates or popularity to see what’s new and what is working.


Users can then bookmark and share any content from within Joki distributing the original source material with their wider social network.  Nokia admin can feature content that is then published to the entire Joki base – helping the core team to promote great ideas.


Access the content calendar for any Nokia region and see what activity is happening when – this can be shared with internal teams and agencies to ensure complete visibility.  No more social media clashes of content with one joined up calendar.


It’s invite only I’m afraid, and only Nokia employees and approved agencies are invited.  With strict security rules and an approval process in place Joki ensures that sensitive content stays sensitive.

The first phase of Joki will be delivered through Facebook with a second phase roll out planned for Q1 2014 to deliver the tool as a responsive digital space.

Nokia Joki

Nokia Joki